One big advantage to this approach, Beers realized, was that she and the team quickly saw the whole landscape of possible solutions, and got a sense of what creating one would cost. They also learned which partners would be best to work with.Beers noted that she didn’t say she was reaching out from Nike. She wanted to see what the companies would propose without knowing who Nike Air Max 90 Mujer exactly they were talking to.Another Adidas Ultra Boost Femme conundrum Nike had to solve was where in the shoe they would pull the laces. Beers said by the time they got to this point, people in the company knew they were actually working on an auto-lacing shoe and excited about the idea. Beers team put the question out there and got back hundreds of ideas, but had no way to judge which of them might be viable. Beers came up with a strategy to test them, based Nike Air Max 720 Damen loosely on the Food Network show Cupcake Wars. Every one who brought a potential solution got an assignment. She told them: Go build it for me in one hour. Bring it back to me. Tell me if the idea is still viable. If it’s still viable, tell me what makes it viable or what’s limiting it. Beers called it “learning fast,” as opposed to “fail fast,” the unofficial motto of Silicon Valley. The team quickly Nike Air Max 90 Damen figured out the limiting factors in building Adidas NMD Donne the shoe, like where they needed to wait for technology to advance. Motors and electromagnets had to get smaller before Nike could use them as it wanted, which is part of the reason the idea took so long to come to fruition.To keep testing the ideas, Beers and the team kept handing out additional assignments. If the first idea was viable, the person or group that proposed it then had four Nike Air Max 90 Femme hours to flesh it out and see if it still held up. The next round was two or three days. Finally, the ideas still standing got a week in which to actually be turned into a product. “We went through this many, many times in the course of the HyperAdapt,” Beers said, “especially in learning how to set the lacing and how to get it to balance so that it fit multiple people well.”Though a shoe that would Nike Roshe Run Damen automatically lace right after you put it on was Nike Free Run 3.0 Donne the original goal, it wasn’t necessarily the best option for a real product. Beers says the team spent a lot of time considering the possibilities, such as putting buttons on the shoe so the user could decide when and how much to tighten it, or having a remote on a wristband that would offer the same control. Because the shoe was foremost about the user Nike Free Run 2.0 Donne experience—as opposed to, say, performance Nike Air VaporMax Damen or cost—that was an aspect they couldn’t afford to get wrong.Again, they needed to test. But they couldn’t yet build a real auto-lacing shoe, so they simulated one: We had in fact models of the HyperAdapt that were on remote. They were on remote that we threw together super quickly. We tested it on people in a matter of a couple of hours to find out if autolacing would be impactful and useful Nike Air Max 90 Femme Bleu in what the customer wanted.